But today our world is at a crucial juncture. We will soon be nine billion people sharing one planet. A development boom is lifting billions out of poverty, but increasing demands for food, water and energy are stressing nature to its limits. We are trapped in a vicious cycle in which we over-exploit and degrade nature, in turn impoverishing life for people. We see another way forward – one that accounts for nature’s full value in all the decisions we make. It’s about creating a virtuous cycle, in which we take care of nature so that nature can continue to take care of us.